MARIECLAIRE.CO.UK AND MY-WARDROBE.COM LAUNCH TRENDS CHANNEL

IPC Southbank's Marie Claire magazine and my-wardrobe.com, one of the UK's leading online fashion retailers, are partnering to launch a new trends channel on www.marieclaire.co.uk. Hosted within marieclaire.co.uk's fashion section, the new channel provides expert guidance to the 20 key Autumn Winter trends over the course of the season, which will be refreshed weekly, and includes catwalk, beauty and shopping pages. Buyers from my-wardrobe.com will provide commentary on the each of the 20 trends, suggesting how to wear it, key brands and pieces to look out for. There will also be expert commentary from hair-stylist-to-the-stars Jonathan Long from Chelsea's Lockonego and celebrity make-up artist Kate Lockwood. The shopping page will feature marieclaire.co.uk editor Carla Bevan's picks and favourite catwalk looks, with all clothing and accessories clickable-through to my-wardrobe.com to buy. Carla Bevan's shopping recommendations will also appear on my-wardrobe.com. A competition to win £1,000 to spend on my-wardrobe.com is supporting the launch of the new trends channel. As part of the prize, Carla Bevan and my-wardrobe.com head womenswear buyer Joanne Watkinson will be on hand to help the winner select the season's best pieces from the new my-wardrobe.com collection. The partnership will be highlighted in the weekly Marie Claire e-mailer and newsletter to my-wardrobe.com customers, introducing the new trend for the week and the editor's picks. A reciprocal blog and entries on my-tv, my-wardrobe.com's weekly fashion broadcast, will also be in place. Marie Claire publishing director Richard Johnstone says: "Fashion is a key element of the marieclaire.co.uk experience and the launch of the new fashion trends channel, supported by my-wardrobe.com, adds yet another exciting dimension to this already popular section." Founder and CEO of my-wardrobe.com Sarah Curran, comments: "I'm just so proud to have my-wardrobe.com involved in this partnership. marieclaire.co.uk is such a great site, with really clear navigation and a knowledge of exactly what their audience wants to read about on a daily basis. Through the new Trend channel, Marie Claire readers will get the editor's hand-picked items from each trend, from the must-have designers of the season - a fantastic combination!" - ends - For further information contact: Victoria Higham, senior press officer, IPC Media Tel: 020 3148 5401 or email victoria¬≠_higham@ipcmedia.com For high-res cover images go to www.ipcmedia.com/press/imagebank.php