SOUTHBANK ADVERTISING APPOINTS HOME INTEREST AD DIRECTOR

IPC SouthBank Advertising has appointed Joanne O'Hara as advertisement director of its market leading home interest group. Previously acting advertisement director on Marie Claire, Joanne has extensive magazine experience in senior sales roles including advertisement director of IPC SouthBank's young women's group and sales director of Prima, Best, Your Home, Prima Baby and Focus. Joanne also worked for five years in contract publishing for Cube, Associated Newspapers, and on Sainsbury's magazine, which she followed with a spell on She during its re-launch. Joanne will report to group advertisement director Mark Reen and will be responsible for driving display advertising revenues on brands such as Ideal Home, Livingetc, Homes & Gardens and 25 Beautiful Homes. Mark says: "Joanne has fantastic magazine experience and I'm delighted that she is joining us in this important role. The home interest team is among the best in the business and Joanne is the ideal person to lead them to further success." Joanne adds: "I am thrilled to have the opportunity to work on this fantastic group of market leading titles and with such a well respected team." Joanne takes up the role with immediate effect. ends Editors' notes: IPC SouthBank provides a magazine for every stage in a woman's life. Its magazines offer unrivalled breadth and reach in the women's market, delivering a readership base of over eight million. IPC SouthBank is focused on, and organised across, four key sectors: fashion, home interest, women's lifestyle and specialist. IPC SouthBank's home interest portfolio comprises Ideal Home, Homes & Gardens, Country Homes & Interiors, Livingetc, 25 Beautiful Homes and 25 Beautiful Kitchens. For further information contact Victoria Higham, senior press officer Tel: 020 7261 5710 or email victoria­_higham@ipcmedia.com For high-res cover images go to www.ipcmedia.com/press/imagebank.php