The most dynamic group to emerge for decades!

Free-thinking, connected and modern 40+ women, with a unique take on life, they’re moving in new directions, making new choices and influencing others in more ways than you could ever imagine.

For several years we’ve been having an ongoing dialogue with GenYNot! through which we’ve established exactly who these women are, their passions and what they want in life. The results of our studies allow us to challenge common perceptions of GenYNot! and offer a powerful and accurate portrait of 40+ women in the UK today.

We are here to help you understand why you shouldn’t overlook this demographic, especially as she is becoming increasingly more powerful!

Click here to view our infographic

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