29 September 2016
GumGum forms exclusive partnership with Time Inc. UK to bring innovative, highly viewable inventory to advertisers
The partnership will allow for GumGum’s full suite of innovative and premium ad placements to be made available across Time Inc. UK’s portfolio, including Marie Claire, NME, InStyle and Housetohome for the first time. It also opens up Time Inc. UK’s premium ad inventory to GumGum’s network of advertisers around the world.
The rise of the visual web and the evolution of the Internet as an image-first medium, marks a significant opportunity for media businesses such as Time Inc. UK to drive revenue while retaining the high quality audience experience synonymous with their brands.
“As images continue to play a significant role in premium content, we’ve found a partner that has built powerful technology solutions that will help us unlock the value of these compelling images on a contextual basis for our advertisers”, said Chris Dicker, Digital Business Director at Time Inc. UK. “We are very pleased to join forces with GumGum to harness their technology in order to deliver additional premium ad products and services for our partners.”
This partnership underscores Time Inc. UK’s continued dedication to provide the best solutions for marketers seeking to access their ultra-premium network of powerful content delivered to its highly engaged audience within a brand-safe environment.
“Time Inc. UK delivers some of the most engaging content on the web today. It’s exciting to partner with a company that truly understands the surging importance of images in our culture. Time Inc. UK will be able to capitalise on this through GumGum’s original and premium advertising formats, which will result in industry leading engagement”, said Ed Preedy, Managing Director of Europe at GumGum.
“Today marks the start of a brand new relationship and we’re excited about its potential and future developments.”
GumGum, which works with brands including Dell, Weight Watchers and Sky, opened its London office last September. With this foothold, GumGum is now available across all of Europe with more offices planned across the region in the coming months.
As the original inventors of In-Image advertising, GumGum’s patented image recognition technology allows brands to serve highly engaging, contextually relevant ad units within billions of images on thousands of premium websites. Image recognition, otherwise known as computer vision, is on pace to be worth more than $29 billion by 2020, a growing market in which GumGum already interacts with more than 400 million users per month worldwide.
About Time Inc. UKTime Inc. UK is Britain’s leading publisher of print and digital magazine content. With more than 50 iconic brands – including Decanter, Country Life, Horse & Hound, NME, What's on TV and Wallpaper* – Time Inc. UK creates content for multiple platforms, across print, online, mobile, tablets and experiences.
As well as a leading portfolio of brands Time Inc. UK also owns; UK Cycling Events (UKCE), the UK’s leading provider of premium cycling events, International Craft & Hobby Fair Limited (ICHF), the UK’s number one craft events business, and Collective UK the leading provider of premium digital creative advertising solutions. Marketforce, Time Inc. UK’s market leading newstrade sales and distribution company supports over 30% of the magazine market helping bring their products to market and optimise their sales.
About GUMGUMGumGum is a leading computer vision company with a mission to unlock the value of every online image for marketers. Its patented image-recognition technology delivers highly visible advertising campaigns to more than 400 million users as they view pictures and content across more than 2,000 premium publishers.
Founded in 2007, GumGum invented the in-image advertising category and is used by the majority of Fortune 100 companies. GumGum ads consistently achieve an 81% viewability rate and deliver 10 times better engagement than traditional display options, while still prioritizing high-quality inventory, brand safety, and user experience. The company also offers GumGum Visual Intelligence, a real-time visual listening platform that helps brands identify and activate online pictures relevant to them, as well as engage their top influencers on social media.
For more information please visit: gumgum.com[/p]
Contact: If you’d like more information or if you’d be interested in meeting with Ed Preedy please contact Simpatico PR on 020 7439 9275 or email:
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