21 March 2017
InStyle is launching its third Digital Influencer Awards as part of the InStyle Project 13 initiative, which has a new channel on instyle.co.uk.
The 13 awards for the UK’s biggest and best digital influencers are voted by InStyle’s huge digital audience. Last year, over 50,000 people voted on InStyle.co.uk. Previous winners include Tanya Burr, Fleur De Force, Glam and Glitter, Pixie Woo, Lily Pebbles and Jim Chapman.
The winners will be photographed by a leading fashion photographer – in previous years, InStyle has worked with Rankin and Luke & Nik. The awards ceremony will take place in London at the beginning of December, kicking off a 12-month relationship during which the influencers will create content and collaborate with InStyle for the new Project 13 channel on instyle.co.uk and across social media.
InStyle editor-in-chief Charlotte Moore says: “When we first launched the awards, digital influencers were relatively under the radar. Now they’re very much part of the mainstream. As a brand that celebrates both new and established talent, not to mention our new digital-only proposition, this is a very exciting and important event for InStyle.”
Note to editors
InStyle offers inspiring fashion and beauty, alongside style advice that is always relevant, fun and on trend. InStyle relaunched as the digital-first InStyle.co.uk in March 2017.
About the 2016 Digital Influencer Awards 39 digital influencers shortlisted; 53,332 votes cast; 13 digital influencer winners; 1 shoot 60 pieces of content; 1 glossy awards event; and 10 million global reach.
For further information, please contact:
Victoria Higham, Time Inc. UK, Tel: 0203 148 5401 Email: email@example.com