TimeIncUK.com Official Website|instyle unveils its 2017 best beauty buys


14 June 2017

Fashion and beauty brand InStyle has unveiled the winners of its 2017 Best Beauty Buys Awards, as judged by 100 industry experts.

The annual awards, now in their 16th year, honour 143 products spanning make-up, skincare, body care and hair, and are eagerly awaited every year by consumers and the beauty industry. This year, InStyle has introduced a new dedicated Best Beauty Buys channel on InStyle.co.uk where the 2017 winners are revealed in full. The channel also offers how-to videos with the winning products and is supported by an extensive social media campaign.

The Editors’ Choice Award, which launched as part of the Best Beauty Buys in 2015 and is judged by InStyle’s expert beauty team, recognises the best new launches of the year. As well as the existing categories of make-up, skincare, hair, fragrance and body care for this award, InStyle introduced six new categories this year including service/treatment, tan, men’s grooming and wellness.

InStyle editor Charlotte Moore says: “Our Best Beauty Buys are a highlight of the beauty calendar as they reveal the best go-to products and celebrate the latest must-haves. Receiving an award not only brings prestige but also a huge sales boost as industry experts have tried-and-tested the products to provide beauty enthusiasts with an ultimate guide to the very best.”

The 2017 InStyle Best Beauty Buys winners include:


  • Lancôme Hypnôse Mascara – Best Mascara
  • Bobbi Brown Long-Wear Gel Eyeliner – Best Liquid/Gel Eyeliner
  • Giorgio Armani Luminous Silk Foundation – Best Liquid Foundation
  • Tom Ford Shade and Illuminate – Best Contour Product
  • Charlotte Tilbury K.I.S.S.I.N.G Nude Kate – Best Nude Lip Shade
  • MAC Lipglass – Best Lip Gloss
  • NARS Radiant Creamy Concealer– Best Concealer
  • MAC Studio Fix Powder Plus Foundation – Best Compact Foundation
  • Laura Mercier Secret Camouflage – Best Powder
  • Estée Lauder DayWear BB Anti-Oxidant Beauty Benefit Creme SPF35 – Best BB Cream


  • Bioderma Sensibio H20 – Best Micellar Water
  • Cetaphil Gentle Skin Cleanser– Best Wash-Off Cleanser
  • Clinique Superdefense™ Daily Defense Moisturizer SPF 20 – Best Moisturiser with an SPF
  • Sisley Black Rose Precious Face Oil – Best Facial Oil
  • Dermalogica Daily Microfoliant – Best Facial Exfoliator

Body care

  • Kiehl’s Crème De Corps – Best Body Moisturiser
  • Aromatherapy Associates Deep Relax Bath & Shower Oil – Best Bath Oil
  • Aesop Geranium Leaf Body Cleanser Gel – Best Shower Gel
  • St Tropez Gradual Tan Tinted Body Lotion - Best Gradual Tan
  • Clarins Body Lift Cellulite Control – Best Firming Cream/Anti-Cellulite Cream


  • Unite 7 Seconds Leave-In Detangler Conditioner – Best Leave-in Conditioner
  • Bumble and Bumble Thickening Hairspray – Best Volumiser
  • L’Oréal Paris Elnett Satin Hairspray – Best Hairspray
  • Philip Kingsley Elasticizer – Best Deep Conditioning Mask
  • John Frieda Frizz Ease – Best De-frizzer

The Editors’ Choice Award winners include:

  • Rimmel Scandal'Eyes Reloaded Mascara – Make-up
  • OGX Quenching Coconut Curls Conditioner – Hair
  • HUGO BOSS The Scent for Her – Fragrance
  • Bondi Sands Liquid Gold Self-Tanning Dry Oil - Tan
  • Dorco Razors PACE 6 Plus – Men’s Grooming
  • Murad Method Facial – Service/Treatment

The awards were presented last night (13 June) at a beauty industry event held at The Berkeley hotel in London.

To see the full list of winners, visit www.instyle.co.uk/best-beauty-buys

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About InStyle

InStyle offers inspiring fashion and beauty, alongside style advice that is always relevant, fun and on trend. InStyle relaunched as the digital-first InStyle.co.uk in March 2017.

Sarra Selcuk, Time Inc. UK
020 3148 5402