12 May 2017
- Outdoor music and film festival to be held across 10 dates this summer at Rooftop Film Club
- Film and artist line-up curated with Bastille
- Rooftop Film Club to produce series of film events on behalf of NME
Global media brand NME is collaborating with the BFI, the UK’s lead organisation for film, and Zig-Zag, the leading rolling papers brand, for its inaugural film festival, with live music and film colliding for a 10-night stint at the infamous Rooftop Film Club in Peckham. Bastille has curated the line-up of under the radar artists and films which will be screened at sunset. CineJam demonstrates the true diversity of the NME brand, using its authority in music as an opportunity to power its influence in film, fashion, food, politics and beyond. A film takeover of NME in print and online will gear readers up for the festival.
Romano Sidoli, managing director of NME, says: “This initiative reinforces our commitment to NME’s new content streams. Events have always been a significant focus for the brand, with its world famous annual awards reaching a global audience. Our mission is to continue growing NME’s footprint in the free market by introducing new events around the lifestyle content, using music as a gateway. Creating innovative experiences is a shared ambition held between NME, BFI and Rooftop Film Club, making these two expert film partners the perfect fit for launching CineJam and we are thrilled to be working with our sponsor Zig-Zag.”
Merging film and music, NME has joined forces with movie-obsessed Bastille frontman Dan Smith to decide the agenda. Each night will kick-off with an intimate, open-air gig from one of 10 breaking acts tipped for big things. Films billed range from cult classics through to new hits, including Pulp Fiction, Trainspotting and Whiplash.
Pauline Warren, marketing manager for Zig-Zag rolling papers, adds: “The NME and BFI are synonymous with music and film in the UK and working with them, along with Rooftop Film Club, will hold huge appeal for our Zig-Zag consumers and enable us to drive awareness of the brand amongst our mutual core 18-34 year-old audience.
Edward Humphrey, director Digital and Ventures BFI, says: “We're really excited by the opportunity of two iconic cultural brands, BFI and NME, collaborating to bring CineJam to life. This festival will celebrate the enduring relationship between film and music, and reinforce the BFI's commitment to bringing film culture to life for every generation of audiences.”
Events are key in NME’s strategy to grow its reach amongst an audience of 18-34 year olds. Time Inc. UK’s The New Mainstream insight revealed 41% of 18-34 year-olds consider events to be important to them, with career garnering the same result. CineJam follows the inaugural NME #LifeHacks event, launched in October last year, which showed young people how they can break into the creative industries.
Tickets go on sale today, 12 May, at rooftopfilmclub.com/london/cinejam priced at £15 each or £25 per person for a Rooftop Love Seat for two. The events will take place on the roof of the Bussey Building between 05 July and 30 August. All attendees must be 18 or over.
CineJam dates and films in full:
|Wednesday 5th July||JAGARA||O Brother, Where Art Thou|
|Wednesday 12th July||Sundara Karma||The Big Lebowski|
|Sunday 23rd July||The Indien||Whiplash|
|Wednesday 26th July||Willow Robinson||High Fidelity|
|Sunday 30th July||Dagny||Trainspotting|
|Wednesday 2nd August||Little Cub||This is Spinal Tap|
|Wednesday 9th August||Georgie||Drive|
|Wednesday 16th August||Artificial Pleasure||Pulp Fiction|
|Sunday 27th August||Lao Ra||Goodfellas|
|Wednesday 30th August||Tom Grennan||True Romance|
NME is one of the UK’s most famous and influential youth brands, turning young people on to the music and culture that will change their lives since 1952.
Initially a weekly newspaper, NME now reaches 8.5 million people via the website, social and other offsite distribution, video channels, app, live events and the free weekly magazine.
NME is celebrated for talking about music and being experts in the field, but that’s only one part of the story. Whether it’s film, TV, food, politics, career development, social issues or Pokemon, if the NME audience is into it, NME is all over it.
From #lifehacks to Eats & Beats to the world renowned NME Awards, NME has a growing portfolio of channels, events and franchises that help us deliver timely and relevant content to the NME audience and connect commercial partners with this switched on and savvy generation.
Zig-Zag is a leading brand of rolling papers, supplied by Republic Technologies (UK) Ltd. Recognisable worldwide thanks to the face of the French infantry soldier displayed on the pack, the Zig-Zag rolling papers range is renowned for its smooth roll and excellent quality. For further information on Zig-Zag, visit http://www.zigzag-papers.net/en/
About Rooftop Film Club
The ultimate open-air film experience, Rooftop Film Club started as a single rooftop in London’s Shoreditch in 2011 and has now expanded globally with four venues in the UK and rooftops in LA and NYC; with more to come in 2017. Sold out crowds enjoy sunset film screenings under the stars using state of the art projectors, high quality wireless headphones, comfy deck chairs and cosy blankets all coupled with the best of London’s street food and drinks served by an award-winning bar team.
The BFI is the lead body for film in the UK with the ambition to create a flourishing film environment in which innovation, opportunity and creativity can thrive by:
- Connecting audiences to the widest choice of British and World cinema
- Preserving and restoring the most significant film collection in the world for today and future generations
- Championing emerging and world class film makers in the UK - investing in creative, distinctive and entertaining work
- Promoting British film and talent to the world
- Growing the next generation of film makers and audiences
- As the UK-wide organisation for film, a charity core funded by Government
- By providing Lottery and Government funds for film across the UK
- By working with partners to advance the position of film in the UK.
Holly McNally, NME+44 (0)203 148 5405