01 September 2017
NME is expanding its #LifeHacks event franchise into a year-long campaign in collaboration with the University of Salford. Sharing advice with young people on how to break into the creative industries, the initiative includes events, a work experience programme and video series.
NME is taking #LifeHacks on the road with a speaker series set to take in 10 dates, with guest speakers from a range of industries - from music, fashion and film through to tech - invited to share their career and life advice. Two flagship events will play host to a day of talks from high-profile experts, Q&A sessions and workshops with university staff on hand to offer advice and guidance on potential next steps. In the Hack-Space, entrepreneurs can flex their presenting skills to showcase their start-up businesses, while networking masterclasses will help young people build their connections. A live gig will bring the flagship events to a climatic close.
Young talent will also get the chance to gain real-life experience at illustrious enterprises through NME’s Ultimate Work Experience, a programme offering 20 aspiring professionals placements. Supporting the activity, a video series called ‘30 Seconds to Greatness’ will run on NME.COM. Design workshops headed up by NME’s creative director will also see budding creatives compete to create promotional material for the campaign.
Mike Williams, NME editor-in-chief, says: “With so much uncertainty in the world right now, it’s never been more important to support the development of young people. Working with the University of Salford will ensure that NME LifeHacks is bigger and more effective than ever, meaning that more young people will be inspired to follow their dreams and make the most of the opportunities around them. It’s an exciting and worthwhile project that everyone at NME is very proud of.”
Hannah Burchell, associate director of Marketing, University of Salford, adds: “Helping today's young people to identify and take advantage of opportunities to work directly with business and industry experts is at the heart of our teaching model. We look to equip our students with the skills and confidence to thrive in an ever changing world and working with NME brings a unique and inspirational approach to preparing young people for life.”
Last year’s event saw Jamal Edwards MBE take to the stage as the headline speaker with Tinie Tempah bringing the event to a close with an intimate gig. The speaker line-up included fashion designer Holly Fulton; youth culture media company Disrupt co-founder Phil Kemish; BAFTA winning comedian Heydon Prowse and founder of independent record label Disturbing London Dumi Oburota. Experts from Google’s Creative Lab, Aardman Animations, Topman and Microsoft all hosted workshops and Q&As on the day too.
The campaign kicks-off on the 1st September with the first event running on 23rd November.
About NMENME is one of the UK’s most famous and influential youth brands, turning young people on to the music and culture that will change their lives since 1952. Initially a weekly newspaper, NME now reaches 10 million people via the website, and another 150 million via social and offsite distribution, video channels, live events and the free weekly magazine. NME is celebrated for talking about music and being experts in the field, but that’s only on part of the story. Whether it’s film, TV, food, politics, career development or social issues, if the NME audience is into it, NME is all over it. From #LifeHacks to CineJam to the world renowned NME Awards, NME has a growing portfolio of channels, events and franchises that help us deliver timely and relevant content to the NME audience and connect commercial partners with this switched on and savvy generation.
About the University of Salford
The University of Salford draws on an iconic industrial heritage to offer real world learning and research experiences and create highly-employable graduates. Salford is ranked by the Sunday Times as one of the best 10 places for graduates to find work. Leading in media and digital, engineering and health, Salford features in the QS World University Rankings for built environment and civil engineering, and won the THE Research Project of the Year 2016 for an environmental impact study of Chernobyl. The University works with more than 1,000 companies annually and was ranked 5th in the UK in the Whitty Review for contacts with small-to-medium enterprises. With almost 20,000 students, many on practical, professionally-linked programmes, the University of Salford educates the highest number of people from low-participation backgrounds in the North West of England.For more information about NME, please contact: Holly McNally, PR manager, Time Inc. UK email@example.com 0203 148 5405
For more information about University of Salford, please contact:Hannah Burchell, associate director Marketing & Communications on 0161 295 2596