TimeIncUK.com Official Website|very and ideal home launch furniture and homeware range


04 September 2017

Online retailer Very.co.uk and interiors media brand Ideal Home have joined forces to launch a homeware and furniture range for autumn/winter 2017.

Designed around Ideal Home’s five favourite looks – comprising Simple Country, Mid-century Modern, Hotel Chic, Modern Glamour and Retro Scandi – the range lets consumers create Ideal Home’s style in their own homes.

The 300-plus products in the first collection span lighting, rugs, curtains, bedlinen, furniture and accessories. They will be sold on Very.

Commissioned and designed by Very, the products are premium, collectible and designed for longevity. The partnership draws upon the expertise of both Very and Ideal Home.

Emma Rackley, head of buying for home and furniture at Shop Direct – which operates Very, commented: “Our customers are house proud. They want stylish, classic, high quality homewares and furniture that’s affordable.

“That’s why we’ve teamed up with Ideal Home. It’s an aspirational media brand and our bullseye customer trusts its opinions. We can’t wait to see how the collection lands.”

Ideal Home editor Vanessa Richmond said: “Working with Very was a natural partnership because we share a belief that great design should be affordable and available to everyone.

“It’s the foundation Ideal Home was built on when it was launched in 1920 and is still true today. I hope the range will become a go-to for the things that make a home more comfortable, stylish and special.”

The partnership was structured directly between Shop Direct and Time Inc. UK Content & Brand Partnerships.

Lisa Fenner-Leitão, director – Content Licensing & Brand Partnerships at Time Inc. International, said:  “Our leading brands, content and consumer insight allow us to align with major companies such as Very, who have been the perfect partner.

“This ambitious collaboration demonstrates the vision we have for licensing our brands and the value we can bring in deepening consumer relationships, boosting product development and driving sales.”

The Ideal Home Range at Very will launch in September in the October issue of Ideal Home and on idealhome.co.uk, and will feature prominently on Very’s homepage.

Marketing for the new range will include press ads and digital content on idealhome.co.uk, in addition to house ads in Ideal Home and editorial support in other Time Inc. UK home interest titles.

Very and Ideal Home will also promote the range across social media and via email marketing.

The range will be refreshed seasonally, and Very and Ideal Home are working on plans for the spring/summer 2018 collection.

-Ends –

About Very

  • Very.co.uk  is the online department store that helps customers to get more out of every day, and is now a £1bn-plus brand

  • co.uk sells more than 1,300 famous brands, from Silentnight, Adidas, Apple and River Island to Samsung, Superdry and UGG, Very.co.uk is part of Shop Direct –the UK’s second largest pureplay digital retailer, which receives an average of more than 1.2m website visits every day, with 62% of online sales completed on mobile devices.

  • Shop Direct has annual sales of more than £1.9 The group delivers more than 49m items every year to 4m active customers

  • Our click and collect service, Collect+, delivers to more than 5,800 stores across the UK, increasing ease and convenience for customers

  • For more information on co.uk, visit www.very.co.uk or follow us on Facebook @VeryUK, Twitter at @VeryNetwork, Instagram @VeryUK, Pinterest @VeryHQ

About Shop Direct

Shop Direct is the UK’s second largest pureplay digital retailer, with annual sales of almost £1.9 billion. Our digital department store brands are Very.co.uk, Littlewoods.com, VeryExclusive.co.uk and LittlewoodsIreland.ie. We receive an average of more than 1.2 million website visits every day, with 62% of online sales completed on mobile devices.

We exist to make good things easily accessible to more people. With our department store range of famous brands, market-leading ecommerce and technology capabilities and unique financial services products offering flexible ways to pay, we’re well placed to deliver on that promise.

We sell more than 1,300 famous brands, including big name labels and our own exclusive brands. We have four million customers and deliver 49 million products every year. Our free click and collect service, Collect+, delivers to 5,800 stores across the country, increasing ease and convenience for customers.

For more information on Shop Direct, visit www.shopdirect.com or follow us on Twitter at @ShopDirect.  

About Ideal Home

First launched in 1920 and published by Time Inc. UK, Ideal Home is Britain’s best-selling monthly home-interest magazine. Every issue features several real homes, kitchen and bathroom advice, original decorating ideas and garden inspiration, as well as food, practical home-keeping and tech solutions.

The brand also publishes a separate Christmas title every year – Ideal Home’s Complete Guide to Christmas.

Online, idealhome.co.uk reaches more than 800,000 global, and 570,000 UK unique users. The brand has more than 5million social media followers.

For further information about Very and Shop Direct, contact dave.lafferty@shopdirect.com or T: 0844 292 2738

For further information about Ideal Home, contact victoria.higham@timeinc.com or T: 020 3148 5401