We work with our wholesale partners to ensure that 100% of all unsold magazines are recycled. Our magazines form an important part of the recovery of fibre for the recycled paper industry, with the majority recycled into newsprint at two mills in the UK. Our distribution company, Marketforce, has also made significant progress in reducing unsold magazine copies through working with its wholesalers to look at patterns of supply and demand, which has resulted in several million copies being taken out of circulation in recent years.
See our Sustainable Paper Purchasing Policy here
We regularly measure the carbon footprint of a representative sample of our portfolio, using a carbon calculator that was developed in partnership with the industry through the PPA's Environment Committee. The overall aims are to continue to develop our understanding of where the biggest impacts lie, to identify any titles whose carbon footprint is significantly larger than other similar titles, and to determine where we can exert a positive environmental influence.