Our Amplify suite bundles your message with our content to create a single digital experience that is able to target your ideal audience at scale across platforms, while optimizing delivery based on continuous analysis. Both the association with our trusted brands and the focus on context engage consumers more deeply and provide a demonstrable lift in interaction.

Time Inc. UK Amplify:

  • Provides a dynamic and flexible solution for desktop, mobile and social
  • Extends distribution of sponsored content beyond the host site — making sponsorships portable to relevant audiences across the web
  • Offers editorial context which yields a powerful impact on interaction rate and time
  • Is optimized for interaction, the most highly correlated metric for predicting buyer conversion, according to Comscore research

What You Need to Know:


On Desktop
  • Employs large canvas ad units to engage consumers, allowing them to immediately interact with advertising and sponsored content


On Mobile
  • Extends reach by targeting Time Inc. UK consumers and look-a-like audiences
  • Uses our branded content to provide a credible invitation for consumers to interact with the ad message
Amplify - mobile


On Social
  • Features beautiful and contextually relevant ads that appear as a Time Inc. UK branded post in the centre of a targeted user’s newsfeed/timeline
  • Can link to both advertiser’s site and to sponsored content
  • Lives across web, tablet and mobile devices, leveraging multiple data targeting assets
  • Integrates naturally with premier branding
  • Allows almost complete customization and optimization through a socially-relevant, interruptive brand canvas
  • Drives virality through social context and engagements

For more information, contact:

Dom Perkins, Commercial Development Director