Through inspirational content and style advice, Garnier Ultra Marine engaged with the Look audience to drive awareness and desirability of their blue/black hair dye.
The idea focussed around four key Spring/Summer trends in 2014 and ran across multiple platforms
- Print - how to get the look from top to toe, showing how fashion and beauty could work with the blue/black trend
- Video - exclusive content showcasing each trend and how to create the look using our own Look stylists
- Online - co -branded ad formats which allowed L’Oreal to take this content directly to the user
This was a truly editorially integrated cross platform campaign that really spoke to the Look audience.