Time Inc. owns over 60 iconic media brands that inspire our consumer’s passions. This project identifies the key passion points and personality attributes of our audiences, across 14 key verticals. This study was based on an audience of over 3,700 passionate people.
Have you ever wondered what makes someone passionate? How much time a person spends on their passion? Or how much money is devoted each month to developing it? … Look no further, as this project will address these questions and more, leaving you more informed about our audience’s passions.
Some key passion points:
80% have bought something they have seen in a magazine brand
62% have cannot resist spending on their passion
£165 is the average people spend on their passion each month.