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Mumentum

MUMentum is our new insight deep dive into the important mums audience. For this project we partnered with Starcom and P&G to make sure that we really understood and answered the crucial commercial knowledge gaps with mums.


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The work has shed light on the needs of mums in 2015. This audience have very specific needs and we found that advertisers are not effectively addressing them in their brand communications. Mums are open to advertising but need to be engaged in a very specific way. Through our research we’re excited to have compiled a checklist of things that advertisers need to address in order to talk to this audience effectively.

Contact us to find out more about how Time Inc. UK can help brands tap into mums needs insight@timeinc.com